By blacking out hate-fueled Twitter posts and reframing them against words and images showing. In general the political movement was an overwhelming failure.
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With the help of fcbsix the brand transformed a.
. Go Back to Africa. Including the Grand Prix for the Go Back to Africa campaign. Black Abroad aims to displace the hate with pan-African tourism campaign Go Back To Africa.
Go Back To Africa is a pan-African tourism campaign that turns the racial slur into an uplifting call to action. This project hijacks the racialized and derogatory phrase Go back to Africa. Go Back to Africa was created by FCBSix for Black and Abroad a travel and lifestyle brand catering to African Americans.
Black Abroad a multi-platform travel lifestyle company dedicated to redefining world experiences for the. 11 Go Back to Africa for Black Abroad by FCBSix This campaign rehashed the derogatory Go Back to Africa phrase to instead encourage Black clients to. The creative took hateful social posts that used the phrase Go Back To Africa as a pejorative and redacted everything around it to turn the phrase into an empowering message.
The small number of freed slaves who did. Black Abroad founders Kent Johnson and Eric Martin launched a campaign to reclaim the slur Go back to Africa We used Google Vision to track the hashtag in real time. 为了改变人们对非洲充满危险野蛮的刻板印象把非洲视为一个风景优美的旅游胜地致力于服务美国的黑人社区居民的美国旅游品牌BlackAbroad洞察发现黑人歧视从三角贸易至今都普遍存在尤其是在社交网站上几乎每三分钟就有一句Go Back To Africa滚回非洲这种歧视.
Go Back To Africa - Behind The Campaign. See yourself in every African country. Black Abroad a multi-platform travel lifestyle company dedicated to redefining world experiences for the modern Black traveler hijacks the racialized and derogatory phrase Go back to Africa GoBackToAfrica for a pan-African tourism campaign.
The phrase Go back to Africa has a long complicated history. One of the many beautiful places to visit in Africa. To help reframe the way people think about Africa we created a platform that displaces the hate surrounding the racial slur Go Back To Africa.
According to NetBases social listening platform the phrase is used over 4500 times a month online. Fred Nduna Andrew Bernardi. Black Abroad - Go Back to Africa.
Instead of using data just for marketing goals the work utilises data and technology to turn the racial slur go back to Africa on its head into an uplifting call to action. Go Back to Africa has shown the new ethics of the internet to stop the infection of that negative language. Each time someone posted go back to Africa on social media FCBSix redacted any context and responded with gorgeous images from all 54 countries within the continent while also using the.
FCBSIX is part of the FCB group of companies. 2019 cannes lions international festival of creativity. The Back-to-Africa movement was based on the widespread belief among some European-Americans in the 18th and 19th century United States that African Americans would want to return to the continent of Africa.
The phrase Go back to Africa has a long complicated history and unfortunately today it is still widely used in racialized contexts online and beyond. Watch the full case study below. Go Back to Africa.
Go Back to Africa earns FCBSix five shortlist appearances June 18 2019 June 19 2019 by David Brown A n FCBSix will have a pretty good chance at a Lion on Wednesday after being nominated four times in the Creative Data Lions and once more in the Creative Strategy Lions for Go Back to Africa. Celebrating the worlds best design and advertising of the year. Go Back To Africa case study from The Work on Vimeo.
Were displacing the hate and reclaiming what it means to GoBackToAfrica. Find out who will be awarded this years DAD Pencils on 25 26 May. The official case study for FCBSIXs Go Back To Africa campaign for Black Abroad.
New tech-driven digital campaign reframes the negative message into an inclusive call to action celebrating the continents diversity. Black Abroad Country. DAD Awards Ceremony 2022.
Created by FCBSIX Toronto for. FCBSIX and travelers show the beauty of the continent. Go Back To Africa case study.
Displacing the hate. Very few former slaves wanted to move to Africa.
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